obama is on the campaign trail, she talks about going up and voting, especially to students. she has a very tailored mess taj. you might over sleep, you might get into a class. you don't want to take your plus fold irs and eta ce on s up. that's why you want to lock them in early so that somebody doesn't change their minds, so that somebody doesn't have an emergency and can't go or just whatever life brings you on that voting day. and that's why in the end this is really a ground game for all suat we mht t abo o the undecideds are very few. that's what this campaign is about now. it's about more than anything, getting out your vote, ground game is very important. >> i have some very interesting conversations on this program, partularly with people who are involved with super pacs who gnan obviously of these hundreds of millions of dollars that are being spent. there was a great piece in the "washington post" this morning that outlined how they say president obama spent smarter on advertising. let me just give you an example for an ad in ohio, he's paying abou125 bucks. and th